# First-month SEO workbook

Companion to FloxoLab's Free SEO Tools for Small Business guide:
https://floxolab.com/seo/tools/free-seo-tools-small-business

Version: November 5, 2026. Blank planning template; no customer data or measured results are included.

## 1. Define the business question

- Website:
- Main product or service:
- Customer geography:
- Important customer action (confirmed enquiry, booking, purchase):
- What must we decide this month?
- Review owner:

## 2. Access and setup

Record access status and responsible person. Do not store passwords, verification tokens or private account identifiers here.

| Tool | Needed for our question? | Access status | Setup or measurement gap | Owner |
| --- | --- | --- | --- | --- |
| Google Search Console | | | | |
| Google Analytics 4 or other analytics | | | | |
| PageSpeed Insights | | | | |
| Google Keyword Planner (billing setup required) | | | | |
| Bing Webmaster Tools | | | | |
| Google Trends | | | | |
| Screaming Frog (500-URL free crawl) | | | | |
| Google Business Profile (if eligible) | | | | |
| Rich Results Test (if relevant markup exists) | | | | |

## 3. Priority pages and baseline

Choose important pages rather than recording every URL. Use a consistent, complete reporting window and keep engine, search type, geography and device filters with the data. Write 'unavailable' for missing evidence.

| Page URL | Customer task | Engine and report | Period and filters | Indexing observation/date | Clicks/impressions if available | Meaningful on-site outcome, if measured |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |

Keep clicks, sessions, profile interactions, citations and actual enquiries separate. Record the measurement source for every value.

## 4. Issue register

| URL or template | Tool and dated evidence | Confirmed problem | Business relevance | Action | Owner | Priority | Change date | Verification result/date | Later outcome review |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| | | | | | | | | | |

- Merge duplicate reports of the same underlying issue.
- Confirm a flag against the actual page before changing it.
- Record whether a crawl completed or stopped at its limit.
- For PageSpeed, record mobile/desktop and URL/origin/lab context.
- Verify implementation separately from indexing and traffic outcomes.

## 5. Keyword-to-page map

| Customer question or phrase group | Research source | Date/geography/settings | Existing page | Missing answer or evidence | Update/create/investigate/skip | Reason |
| --- | --- | --- | --- | --- | --- | --- |
| | | | | | | |

Do not sum close variants into a traffic forecast. Keyword Planner Competition concerns advertisers, Trends is relative interest, and Bing values remain Bing data.

## 6. Four-week checklist

### Week 1 — baseline
- [ ] Confirm access to necessary reports.
- [ ] Select important pages and check indexing information.
- [ ] Define and verify the business outcome to measure, if needed.
- [ ] Check profile accuracy if the business is eligible for Business Profile.

### Week 2 — obstacles
- [ ] Run a bounded crawl and selected performance checks.
- [ ] Verify a short list of real issues.
- [ ] Assign owners and close the most relevant tasks.

### Week 3 — improve a page
- [ ] Map a relevant phrase group to an existing page.
- [ ] Improve a specific missing answer, service detail or next step.
- [ ] Validate relevant structured data after template changes.

### Week 4 — review
- [ ] Confirm fixes remain live.
- [ ] Save a comparison with consistent filters.
- [ ] Record tracking changes, seasonality and insufficient data.
- [ ] Choose the next action without assuming an observed change was caused by one edit.

## 7. Monthly decision

- Implemented and verified:
- Observed search changes (source, periods, filters):
- Observed genuine customer outcomes (measurement method):
- Still uncertain:
- Next action and owner:
- Is a paid feature needed? Specify the exact task and current limit:
- Next review date: