Discover / Index / Match / Convert / Measure

Search visibility services

Technical SEO and search visibility.

Make the right pages findable, understood, and useful. Start with a bounded audit, ongoing maintenance, or a broader implementation project. Each route ends with documented findings, changes you can inspect, and a clear next step.

02The problem

Traffic is not the first question.

First check whether the right pages can be found, indexed, understood, and connected to a business action.

  • SymptomImportant pages compete, disappear, or target the wrong intent.
  • SymptomTechnical issues and content gaps sit in one undifferentiated backlog.
  • SymptomSearch data shows symptoms without tracing them back to the page, template, or decision that needs to change.

03Technical SEO

Fix the source, then check it held.

Technical work starts from evidence: crawl data, Search Console reports, and live URLs. The goal is a working fix in the template, rule, or code, checked after release.

  1. Find
    Evidence

    Crawl + Search Console

    Find where crawl data, indexing reports, and live URLs point to the same problem.

  2. Trace
    Problem

    Crawled, not indexed

    Confirm what is actually failing instead of treating every exclusion as the same issue.

    Source

    Template, rule, or code

    Trace repeated problems back to the source that creates them.

  3. Fix
    Fix

    Change the source

    Fix the template, rendering, redirect, internal path, or performance bottleneck.

  4. Verify
    Validation

    Check it held

    Re-crawl, inspect live URLs, and verify the change after release.

04Search architecture

Every important page gets one search role.

Commercial, supporting, and editorial pages are planned together, because they compete with and link to each other.

01intent · role

Page roles

Map priority pages to search intent and give each one a primary job.

02merge · split · redirect

Competing pages

Merge, split, redirect, or redefine pages that target the same query.

03hub · cluster

Topic hubs

Group related content into clusters with clear boundaries.

04answer → service

Internal paths

Link answers and supporting pages to the relevant service.

For ecommerce, decide which categories and filtered views deserve their own indexable URL.

06Example deliverable

A decision list, not a data dump.

Each finding says what is happening, why it matters, how urgent it is, and what happens next.

FindingImpactPriorityAction
Key templates are hard to reachImportant pages may stay undiscoveredHighRepair internal links and sitemap coverage
Several pages target one intentSignals and user choices blurHighGive each URL one primary job
Search Console data and crawl data disagree on the important URL setThe real indexed footprint of the site is unclearMediumReconcile both lists and fix the source of the gap

Illustrative format, not results from a client project.

07Diagnose it yourself

Check the symptom before you buy anything.

Three common problems, in the same order as the work above.

  1. TechnicalCrawled – currently not indexed
  2. ArchitectureFind keyword cannibalization in Search Console
  3. MeasurementHow to read your monthly SEO report

08Next step

Bring the site-level search problem.

Share the site, the goal, and what has already been tried.

Discuss an SEO project