SEO guides

Technical SEO guides for small business

Practical, defensible SEO. How indexing, schema, speed, titles, and your own Search Console data actually move rankings, written so you can act on them yourself or hand them to a developer. No ranking promises, no spam tactics.

Indexing / crawl / schema Core Web Vitals / speed Titles / meta / CTR
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Guides

Worked, practical SEO, one topic at a time.

Each guide takes a single SEO question, explains what really matters, and gives you the concrete fix. More are on the way. In the meantime, the blog also has practical automation and operations guides.

A laptop showing a PageSpeed Insights report with a green performance score of 98 and Core Web Vitals passing
Guide How to Fix Core Web Vitals: LCP, CLS & INP What each Core Web Vital measures, what drags it down, and the fixes that actually move the number, with real before-and-after scores from this site.
A pricing card showing a one-time SEO audit at 150 dollars beside a typical monthly retainer range
Guide How Much Does SEO Cost in the Philippines? Real 2026 pricing in pesos and dollars: freelancer, agency retainer, per-project, and one-time audit, plus what a small business actually needs to pay.
A laptop showing the Google Search Console Page indexing report with an indexed versus not indexed chart
Guide What to Check in Search Console Before You Pay for SEO A 15-minute self-check in your own Search Console: Performance, commercial queries, and whether your pages are indexed. It tells you whether you need to pay anyone at all.
A dark code editor showing an HTML head block with a title tag and a canonical link
Guide The Technical SEO Fixes Agencies Won't Touch The template-level fixes a dashboard-only agency cannot make: duplicate titles, wrong canonicals, parameter URLs, broken links, and a bloated sitemap, with the code for each.
A laptop showing a Google Search Console performance dashboard with a clicks and impressions trend chart
Guide How to Read Your Monthly SEO Report Read your own Search Console numbers and tell a real result from activity: clicks, impressions, CTR, position, and the phrases that mean nothing.
Laptop showing the Google Search Console Users and permissions screen
Guide What Access an SEO Audit Actually Needs What access an SEO audit really needs (read-only), how to grant it safely, and what you should never hand over.
Google Search Console performance dashboard on a laptop
Guide What a Typical SEO Retainer Actually Does What monthly SEO retainers really include, where the money goes, and when a one-time audit does the same job for less.
A laptop showing Google Maps with a local pack of nearby businesses
Guide Local SEO for Small Business Local is the one place a small business can outrank bigger rivals. What actually moves the map pack (profile, reviews, NAP, local pages), and what you should never pay for.
An SEO specialist reviewing a crawl-to-index workflow beside a Search Console-style dashboard
Troubleshooting Crawled - Currently Not Indexed: What to Fix Check the live URL, indexability, canonical signals, rendering, internal links, and content value before requesting indexing.
Two SEO specialists deciding which of two overlapping pages should be the primary search result
Search Console Find Keyword Cannibalization in Search Console Filter one query, inspect the Pages tab, remove false positives, and choose whether to keep, merge, redirect, or reposition overlapping URLs.
An SEO specialist tracing redirected and duplicate sitemap URLs to one valid canonical destination
Technical SEO Fix Sitemap Redirects and Non-Canonical URLs Audit every sitemap URL, replace redirect sources with final destinations, remove duplicate variants, and repair the generator that created them.
A business owner sorting old web pages into update, merge, redirect, and archive decisions
Content audit Update, Merge, Redirect, or Delete an Old SEO Page? Use search demand, unique value, links, conversions, and replacement intent to choose the right treatment for an old URL.
An editor reviewing article authorship, publication dates, and breadcrumb structured data
Structured data Article Schema: Authors, Dates, and Breadcrumbs Match Article JSON-LD to visible authors, dates, images, canonicals, and breadcrumbs without overpromising rich results.
Business owner and developer reviewing an old-to-new URL redirect map before a site migration
Site migration Site Migration SEO Checklist: Redirect and Validate URLs Preserve a crawl baseline, map old URLs, test direct permanent redirects, align canonical signals, and compare the site after launch.
Bakery owner reviewing a gradual progression from page discovery to search visibility and customer inquiry
SEO measurement How Long Does SEO Take? Measure Progress Before Traffic Replace fixed ranking promises with observable stages across implementation, indexing, impressions, relevant queries, clicks, and qualified leads.
Research documents flowing into a structured article and an attributed AI answer with a visible uncertainty boundary
AI search How to Get Cited in AI Search: Evidence and Limits Improve citation eligibility with crawl access, scoped evidence, clear structure, and honest measurement without promising placement.
Two marketers mapping a central page to distinct supporting topics and stopping an overlapping page at a boundary check
Content architecture Topic Clusters for Small Sites: Avoid Cannibalization Map one clear job per URL, group query variations by task, and stop overlapping articles before they enter the calendar.
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