Technical / Local / AI Search

SEO guides

SEO guides for technical and local SEO and AI search

Find a practical next step for crawling, indexing, site performance, local visibility, or AI search. Browse by goal, check the evidence, and use the guide to decide what to fix or measure next.

Indexing / crawl / schema Local visibility / reviews AI search / content / measurement
Find your route

01Start here

Start with the problem you can see.

Check a page, investigate an indexing problem, or decide where SEO fits your business. These three routes give you a practical starting point.

  1. UnderstandOn-Page SEO Audit Checklist
  2. SolveCrawled - Currently Not Indexed: What to Fix
  3. DecideIs SEO Worth It for a Small Business?

02Browse by goal

Choose the SEO job you need to do.

Move from diagnosis to technical fixes, local visibility, content and AI search, links, or buying decisions. Choose a goal to filter the full library below.

3 guides

Diagnose and measure

Read Search Console, reports, timelines, and progress without mistaking activity for results.

Browse guides 27 guides

Fix technical SEO

Resolve crawling, indexing, performance, schema, URLs, migrations, and on-page issues.

Browse guides 6 guides

Improve local visibility

Strengthen local discovery, reviews, locations, and the branded results customers see.

Browse guides 14 guides

Plan content and AI visibility

Build useful topic coverage and understand what AI search can cite, measure, or ignore.

Browse guides 5 guides

Build authority and links

Show real expertise, audit backlinks, and earn relevant coverage without link theater.

Browse guides 7 guides

Choose and budget SEO

Compare costs, agencies, retainers, channels, access, and the business case before paying.

Browse guides

03Guide library

All SEO guides.

Browse technical SEO, local SEO, AI search, measurement, and SEO planning guides. Filter by task, then sort by recommended order, publication date, or title.

62 SEO guides

A laptop showing a PageSpeed Insights report with a green performance score of 98 and Core Web Vitals passing
Guide

How to Fix Core Web Vitals: LCP, CLS & INP

What each Core Web Vital measures, what drags it down, and the fixes that actually move the number, with real before-and-after Lighthouse scores.
Editorial illustration of Philippine SEO pricing research, with comparison cards, a peso symbol and a Philippines map
Guide

Philippines SEO Pricing: Real Agency Rates

Dated public prices, scope limits and practical budgets, with agency, freelancer and reseller offers kept separate.
A laptop showing the Google Search Console Page indexing report with an indexed versus not indexed chart
Guide

What to Check in Search Console Before You Pay for SEO

A 15-minute self-check in your own Search Console: Performance, commercial queries, and whether your pages are indexed. It tells you whether you need to pay anyone at all.
A dark code editor showing an HTML head block with a title tag and a canonical link
Guide

The Technical SEO Fixes Agencies Won't Touch

The template-level fixes a dashboard-only agency cannot make: duplicate titles, wrong canonicals, parameter URLs, broken links, and a bloated sitemap, with the code for each.
A laptop showing a Google Search Console performance dashboard with a clicks and impressions trend chart
Guide

How to Read Your Monthly SEO Report

Read your own Search Console numbers and tell a real result from activity: clicks, impressions, CTR, position, and the phrases that mean nothing.
Laptop showing the Google Search Console Users and permissions screen
Guide

What Access an SEO Audit Actually Needs

What access an SEO audit really needs (read-only), how to grant it safely, and what you should never hand over.
Google Search Console performance dashboard on a laptop
Guide

What a Typical SEO Retainer Actually Does

What monthly SEO retainers really include, where the money goes, and when a one-time audit does the same job for less.
A laptop showing Google Maps with a local pack of nearby businesses
Guide

Local SEO for Small Business

Local is the one place a small business can outrank bigger rivals. What actually moves the map pack (profile, reviews, NAP, local pages), and what you should never pay for.
An SEO specialist reviewing a crawl-to-index workflow beside a Search Console-style dashboard
Troubleshooting

Crawled - Currently Not Indexed: What to Fix

Check the live URL, indexability, canonical signals, rendering, internal links, and content value before requesting indexing.
Two SEO specialists deciding which of two overlapping pages should be the primary search result
Search Console

Find Keyword Cannibalization in Search Console

Filter one query, inspect the Pages tab, remove false positives, and choose whether to keep, merge, redirect, or reposition overlapping URLs.
An SEO specialist tracing redirected and duplicate sitemap URLs to one valid canonical destination
Technical SEO

Non-Canonical URL in a Sitemap: How to Fix It

Replace redirect or duplicate sitemap entries with the intended canonical URL, repair the generator, and validate the result in Search Console.
A business owner sorting old web pages into update, merge, redirect, and archive decisions
Content audit

Update, Merge, Redirect, or Delete an Old SEO Page?

Use search demand, unique value, links, conversions, and replacement intent to choose the right treatment for an old URL.
An editor reviewing article authorship, publication dates, and breadcrumb structured data
Structured data

Article Schema: Authors, Dates, and Breadcrumbs

Match Article JSON-LD to visible authors, dates, images, canonicals, and breadcrumbs without overpromising rich results.
Business owner and developer reviewing an old-to-new URL redirect map before a site migration
Site migration

Site Migration SEO Checklist: Redirect and Validate URLs

Preserve a crawl baseline, map old URLs, test direct permanent redirects, align canonical signals, and compare the site after launch.
Bakery owner reviewing a gradual progression from page discovery to search visibility and customer inquiry
SEO measurement

How Long Does SEO Take? Measure Progress Before Traffic

Replace fixed ranking promises with observable stages across implementation, indexing, impressions, relevant queries, clicks, and qualified leads.
Research documents flowing into a structured article and an attributed AI answer with a visible uncertainty boundary
AI search

How to Get Cited in AI Search: Evidence and Limits

Improve citation eligibility with crawl access, scoped evidence, clear structure, and honest measurement without promising placement.
Two marketers mapping a central page to distinct supporting topics and stopping an overlapping page at a boundary check
Content architecture

Topic Clusters for Small Sites: Avoid Cannibalization

Map one clear job per URL, group query variations by task, and stop overlapping articles before they enter the calendar.
A florist reviewing crawler access routes where search paths pass and a training path stops at a separate control
AI search

Do You Need llms.txt? AI Crawler Controls

Decide whether to publish an optional context file, then configure search, training, robots, CDN, and WAF controls separately.
A dentist and receptionist reviewing a search journey where local visibility leads to answers, calls, and visits without a website click
Measurement

Zero-Click Search: Measure Visibility Without the Click

Track meaningful impressions, local actions, AI citations, site visits, and business outcomes without inventing a universal zero-click score.
Two people turning customer questions into four topic clusters and filtering them by evidence, intent, and business fit
Content research

AI Keyword Research: Cluster and Prioritize Ideas

Turn customer language into validated query families, then rank them by evidence, task clarity, actionability, and business fit.
A property manager and developer reviewing a verified dataset that produces useful location pages while duplicate candidates stop at a quality boundary
Content architecture

Programmatic SEO for Small Sites: Quality Gates

Test the dataset, repeated page job, unique evidence, URL inventory, pilot, and retirement rules before scaling a template.
A tailor and SEO specialist auditing one webpage from its title and main heading through content, links, media, and validation
On-page audit

On-Page SEO Audit Checklist

Audit one page in a useful order, from index eligibility and search intent through content, links, media, and post-change validation.
A food truck owner checking a mobile page for complete content, navigation, tap targets, hidden content, and blocked resources
Mobile SEO

Mobile SEO Checklist

Test the mobile page Google and customers receive: rendering, content parity, navigation, tap targets, forms, and the real business task.
An architect comparing a clean page hierarchy, parameter variants, one canonical destination, and a direct old-to-new redirect
URL design

SEO-Friendly URLs

Choose readable paths, stable slugs, parameter rules, and one canonical version before publishing, then change established URLs only with evidence and direct redirects.
A bicycle shop owner and consultant combining a crawl inventory with search evidence before prioritizing and validating fixes
Technical audit

Technical SEO Audit with Screaming Frog

Join a site crawl with Search Console evidence, reconcile missing and conflicting URLs, prioritize by impact, and validate the fixes.
A restaurant manager reviewing complaint, policy, privacy, response, and internal follow-up paths for a negative review
Local reputation

Respond to Negative Google Reviews

Classify the complaint, protect customer privacy, write a calm public reply, and escalate only content that violates Google policy.
A veterinary clinic team reviewing a loop for review requests, monitoring, ownership, responses, and operational learning
Review management

Google Review Management for Small Business

Build a fair process for review requests, monitoring, ownership, privacy-safe replies, service recovery, and operational learning.
A pharmacy group operator reviewing three branch profiles, location ownership, ratings, and shared reporting
Multi-location SEO

Local SEO for Multi-Location Businesses

Coordinate profiles, location pages, ownership, review routing, openings, moves, closures, and reporting across branches.
A portrait photographer auditing official, business, social, review, and unknown branded search results
Brand SERP audit

Brand SERP Audit: Search Results, Reviews and AI Overviews

Audit classic branded results and Google AI Overviews with separate records for facts, citations, and correction routes.
A ceramics instructor beside finished work with a connected author profile, project evidence, updates, and external mentions
Author authority

Author Authority for SEO: Evidence Without Theater

Connect accurate bylines and useful profiles to relevant experience, inspectable evidence, clear sourcing, and honest update ownership.
A print-shop owner sorting inbound links into useful, lost, irrelevant, and investigate lanes
Backlink audit

Backlink Audit: Keep, Ignore, Investigate

Audit referring domains, anchors, linked pages, and lost links without turning vendor scores or ordinary web noise into a panic cleanup.
A community organizer and shop owner connecting original data, a useful resource, partnerships, and expert contributions to relevant publishers
Link building

White-Hat Link Building for Small Businesses

Build citeable assets, qualify relevant publishers, and run careful outreach without buying ranking credit or chasing raw link volume.
A startup founder comparing an original-data digital PR path with an expert guest-article path
Channel comparison

Digital PR vs Guest Posting: Which Fits?

Compare evidence, audience, control, cost, speed, and link risk before choosing earned coverage, an expert contribution, or a careful sequence of both.
A Philippine hardware-store owner checking whether search demand, leads, close rate, and margin justify SEO
SEO ROI decision

Is SEO Worth It for a Small Business?

Use demand, qualified visits, close rate, contribution profit, total cost, and time to calculate whether SEO can pay back for one Philippine business.
A Filipina business owner comparing two SEO agency proposals with an evidence and ownership scorecard
Agency selection

How to Choose an SEO Agency in the Philippines

Compare agencies by evidence, deliverables, access, ownership, reporting, contract terms, and a safe exit before you sign.
A Filipino salon owner comparing paid search, organic search, and a blended acquisition plan
Channel decision

SEO vs Google Ads in the Philippines

Choose paid search, SEO, a blended plan, or neither using urgency, demand, margin, measurement, and what remains after spending stops.
A museum editor and web developer comparing static and dynamic publishing paths that share crawlable HTML and stable URLs
Website architecture

Static vs Dynamic Websites for SEO

Choose static, dynamic, or hybrid publishing using crawlable output, editorial workflow, content scale, performance, and maintenance ownership.
A ceramics seller and technical analyst auditing categories, products, variants, filters, canonicals, structured data, and measurement
Ecommerce SEO

Ecommerce SEO Audit Checklist

Audit crawl paths, filters, canonicals, store templates, Product data, stock states, and search evidence in the right order.
A boutique manager reviewing a product while a merchandising overlay connects category discovery, product details, variants, availability, and related items
Ecommerce pages

Product and Category Page SEO Templates

Hand design and development a field-by-field specification for category and product templates, including ownership, fallbacks, and acceptance tests.
An online retail owner reviewing useful filter paths, paginated products, and blocked duplicate combinations
Ecommerce navigation

Faceted Navigation and Pagination for Ecommerce SEO

Control filter combinations, pagination paths, canonicals, empty states, and internal discovery without hiding useful inventory.
A hotel owner and web designer reviewing a site architecture plan before choosing visual finishes
Pre-launch web design

SEO-Friendly Web Design Checklist: Architecture Before Aesthetics

Set page hierarchy, crawlable navigation, template rules, mobile parity, media budgets, schema, and launch validation before visual sign-off.
A newspaper editor reviewing page proofs beside a crawl-to-index lifecycle
Crawling lifecycle

How Google Crawling Works: Stages and Timing

Trace the first stalled stage and interpret October 2026 reported timing ranges without treating averages as indexing guarantees.
A librarian reconnecting an isolated page to an organized content collection
Orphan pages

How to Find and Fix Orphan Pages

Compare a normal crawl with independent URL sources, verify the unmatched pages, and reconnect, merge, noindex, or remove each one.
A hotel desk manager diagnosing a page that appears successful but contains no usable record
Soft 404 diagnosis

Soft 404 Errors: Diagnose Before You Redirect

Compare the response with rendered content and intent, then restore, remove, redirect, or keep the URL based on its real state.
A communications lead and developer comparing an integrated site section with a separately managed web property
Subdomains vs subfolders

Subdomains vs Subfolders for SEO

Choose the site boundary that matches content ownership, platform, identity, measurement, and migration responsibility instead of chasing a ranking myth.
A consultant and small-business owner reviewing answer samples and an abstract AI search visibility audit
AI visibility audit

AI Search Visibility Audit: Prompts, Citations, Competitors

Test a fixed prompt sample, preserve mentions and source evidence, compare competitor patterns, and route gaps without inventing a universal AI rank.
An operations planner reviewing a routing board with a simple internal link graph and three flagged route problems
Internal linking audit

Internal Linking Audit: Depth, Anchors, and Routing

Audit reachability, depth, anchors, dead ends, and the routes that connect useful content to proof and commercial next steps.
A compliance manager reviewing a notice and correction checklist beside a sequential recovery workflow
Manual action recovery

Google Manual Actions: Diagnose, Fix, Request Review

Confirm the action and its scope, remove the complete policy-violating pattern, preserve evidence, and submit one reviewable reconsideration request.
One coastal photograph prepared in large, medium, and small frames above reserved spaces for later-loading images
Responsive image SEO

Image SEO and Responsive Images: Crawlable Media

Implement crawlable image markup, useful alternatives, honest source candidates, reserved dimensions, loading boundaries, and request-level validation.
Google Search Console Generative AI report presented in a dark FloxoLab editorial cover
AI performance data

Google Search Console AI Report: Real Data vs Bing

Read Google's new AI-impression report through live page, country, and device data, then compare what Bing citations reveal that Google does not.
GPT-6 Astra website audit interface showing confirmed FloxoLab findings and a verified sitemap check
AI audit field test

GPT-6 Astra Website Audit: What It Found

See five repository-level defects Astra found on FloxoLab, how each was verified, and why crawlers, tests, and human review still mattered.
Conceptual policy panel separating Search, Training, and Agent crawler access
AI crawler policy

Is Cloudflare Blocking Useful Crawlers?

Check the setting that can block Google, Bing, or AI discovery before a training decision becomes a visibility problem.
Local business storefront displaying a Business Profile post and its view count
Local SEO measurement

Google Business Profile Post Views Are Back

See which updates get attention and connect post visibility with website visits, calls, bookings, and enquiries.
World map showing different Google Search result formats across regions
Search appearance

Can Your Site Use Google's Regional Search Features?

Check the region, business role, and data path before paying for feeds, APIs, or schema the site cannot use.
Website pages flowing into a Google AI Overview panel and onward to a publisher payout card with stacked coins
AI search

Google AI Publisher Payments: What the Pilot Means for SEO

Separate AI contribution payments from visible citations and referral visits before changing your SEO priorities.
Content marketing pages connected by a glowing link
Content and links

Content Marketing for Link Building

Create pages worth citing and evaluate backlink opportunities by topical fit, page visibility, audience, and real value—not Domain Rating alone.
FloxoLab cover: How to find the best SEO agency in the Philippines, 15 red flags
Agency checks

How to Find the Best SEO Agency in the Philippines

Run seven quick checks, then use 15 fair questions to test an SEO agency’s claims before you hire.
Illustration of a Gemini source tag traced through a link to a website analytics record
AI measurement

Gemini UTM Parameters: How to Track AI Referral Traffic

Verify the source link, landing URL, and analytics record before turning a Gemini tag into a traffic claim.
Editorial illustration of a manuscript, source documents, magnifying glass and review check
Editorial review

Google Says AI Content Needs Manual Fact-Checking: A Practical Workflow

Check factual claims, sources, and search metadata, then record the human decision that allows publication.
Conceptual illustration of visual search connecting a product image to a measurement panel
Visual search measurement

Search Console Multimodal Report: Lens & Circle to Search

Find the pages surfaced by Lens, Circle to Search, and image-led queries. Compare discovery, spot intent gaps, and plan the next page improvement.
Conceptual illustration of community discussions entering a controlled fresh-content pipeline
UGC program eligibility

Google UGC Fresh Data Program: Who Qualifies & How to Apply

Find out whether your platform fits, check Google’s requirements, and understand how to apply before committing to an integration.
Conceptual topic clusters with a magnifying glass revealing a missing content tile, in FloxoLab black and emerald
Bing topic opportunities

Bing Topics Portfolio: Find AI Content Opportunities (2026)

A real FloxoLab walkthrough: read the topic ranges, compare existing citations with opportunity queries, and decide which page deserves attention.

04Put it to work

Pair the guide with a concrete check.

Choose a tool for the issue you are investigating, inspect a backlink placement, or turn a site review into a prioritized fix plan.

  1. Choose a toolCompare SEO tools for your next check
  2. Check a linkInspect a backlink placement with MentionProof
  3. Prioritize fixesGet a focused audit of your own website

05From reading to implementation

Turn the next check into a site improvement.

Share your website and the problem you need to solve. Start with an SEO audit, plan local visibility work, or build a regular improvement cycle with monthly SEO. For workflow and applied AI guides, visit the automation library.

Discuss your website